Welcome To Simoniz University

The auto industry is booming again, and the call for professional car wash technicians, tunnel operators, and detailers has never been louder. At Simoniz University, we provide hands-on training at our state-of-the-art professional training center, so that you can gain the necessary skills, knowledge, and expertise in relevant chemistry, chemical safety, industry best practice, and delivery systems from first-class trainers and professionals in the field.

Today is your chance to learn how to operate a highly profitable car wash with first class trainers, world class products, and so much more.

About Simoniz

The Simoniz® Company came into being as the first American car wax company in 1911. Its formation was made possible by George Simons, who developed a cleaner and a carnauba wax product for car finishes.

In 1912, Mr. Elmer Rich and his brother, R.J. Rich, acquired full ownership of the company. They changed the name of the firm to Simoniz® Company and located the first office and back room factory at 2121 Michigan Avenue in Chicago, a judicious choice because, at the time, Michigan Avenue was Automobile Row.

A believer in the power of advertising, Mr. Rich created what was to become one of the world’s best-known slogans: “Motorists Wise, Simoniz®.” When radio attained prominence, Simoniz® was quick to take advantage of the novel opportunities afforded by the new medium, and “Motorists Wise, Simoniz®,” was popularized by continuous radio broadcast advertising.

For the next 40 years, Simoniz® was the #1 car wax company in the world. It was during 1957 that Vista One-Step Cleaner/Was entered the market. Combining a cleaner and wax in one product, Vista made it possible for car owners to get the unequaled benefits of both Simioniz® Kleener and Simoniz® Wax in a single step. Virtually overnight, Vista exploded to the top among all care-care products.

Training Program

In just three days, you can go from a run-of-the-mill trainee to a certified technician from Simoniz University. Our Chemical Training For Operators is the most comprehensive car wash training program currently available. Through this program, you’ll learn all about important car wash chemicals, car wash equipment, and chemical safety, and you’ll gain an extensive expertise in each individual chemical manufacturer to ensure that you’re always well-aware of the industry standard.

Upcoming Events

Due to the Coronavirus (COVID-19) we have cancelled all classes for March, April and May.  We will continue to monitor the situation and will decided when training classes will resume. Please subscribe for the latest information. 

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